Sales and Performance Marketing

JOB DESCRIPTION
Performance Marketer
Company
Position
Image Retouch India
Performance Marketer
25 Years
Experience
Job Type
Location
Full-Time
On-Site / Hybrid
Job Overview
We are looking for an experienced Performance Marketer to plan, execute, and optimize digital marketing
campaigns that drive leads, conversions, and business growth. The ideal candidate should have strong knowledge
of paid advertising, analytics, campaign optimization, and performance tracking.
Key Responsibilities
Plan and manage paid marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
Create and optimize campaigns to achieve lead generation, conversions, and ROI targets.
¢ Conduct keyword, audience, competitor, and market research.
¢ Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, and conversions.
¢ Analyze campaign data and identify opportunities for improvement.
¢ Perform A/B testing of ads, landing pages, audiences, and creatives.
¢ Coordinate with the content, design, and SEO teams for campaign requirements.
¢ Prepare regular performance reports and share actionable insights.
¢ Manage advertising budgets efficiently and ensure maximum ROI.
¢ Stay updated with the latest digital advertising trends and platform changes.
Required Skills
¢ 25 years of experience in Performance Marketing / Digital Marketing.
¢ Strong knowledge of Google Ads and Meta Ads.
¢ Experience with lead generation and conversion campaigns.
¢ Good understanding of Google Analytics, Google Tag Manager, and conversion tracking.
¢ Knowledge of keyword research, audience targeting, remarketing, and A/B testing.
¢ Strong analytical and data-driven approach.
¢ Good understanding of marketing metrics such as CTR, CPC, CPL, CPA, ROAS, and ROI.
¢ Good communication and reporting skills.
Preferred Qualifications
¢ Bachelor's degree in Marketing, Business, or a related field.
¢ Experience working with B2B or service-based businesses is a plus.
¢ Google Ads or Meta certifications will be an added advantage.
What We Offer

¢ Growth and learning opportunities.
¢ Exposure to real-world digital marketing campaigns.
¢ Collaborative work environment.
¢ Competitive salary based on experience and skills.
Compensation
Salary: As per industry standards / based on experience.