Regional Sales Manager - Toys

Sales & Revenue Management

• • Achieve regional sales targets (primary & secondary) for toys -- GT segment.
• • Develop and execute regional sales plans in line with company objectives.
• • Monitor daily, weekly, and monthly sales performance across territories.
• • Ensure healthy primary--secondary sales balance.

Distribution & Channel Development

• • Appoint, manage, and strengthen distributors across North India.
• • Expand market reach in urban, semi-urban, and rural markets.
• • Improve product availability and visibility at retail counters.
• • Ensure effective stock management and distributor ROI.

Team Management & Leadership

• • Lead, train, and motivate Area Sales Managers (ASM), Sales Officers, and field teams.
• • Set clear KPIs and review team performance regularly.
• • Conduct market visits and joint working with field staff.
• • Drive discipline, productivity, and sales execution excellence.

Trade Marketing & Promotions

• • Plan and execute GT trade schemes, discounts, and retailer promotions.
• • Coordinate with marketing team for POSM deployment and visibility drives.
• • Monitor scheme effectiveness and competitor activities.
• • Ensure proper implementation of promotional programs.

Market Intelligence & Competition Analysis

• • Track competitor pricing, schemes, and new product launches.
• • Provide regular market feedback to management.
• • Identify new business opportunities and growth areas in the region.

Forecasting & Reporting

• • Prepare regional sales forecasts and demand plans.
• • Ensure timely reporting of sales, collections, and market activities.
• • Coordinate with supply chain and finance for smooth order fulfillment and collections.

3. Required Skills & Competencies

• • Strong experience in General Trade sales management.
• • Proven leadership and distributor management skills.
• • Excellent negotiation, communication, and relationship-building abilities.
• • Strong analytical and planning skills.
• • Ability to travel extensively across the North region.

4. Additional Requirements

• • Experience in toys, FMCG, or consumer products industry preferred.
• • Strong understanding of North India GT market dynamics.
• • Ability to handle pressure, targets, and fast-paced environments.
• • Result-oriented and execution-focused mindset.