Regional Sales Manager (Modular)

Position - Regional Sales Manager Modular Residential
Location: Chennai / Bangalore / Erode (3 openings)

Industry - Building materials (UPVC, tiles, sanitaryware, plywood, paints, glass, cement, fenestration, etc.)

• Modular kitchens
• Home interiors
• Premium furniture
• Turnkey interior solutions
  Reporting To: National Sales Head / Showroom Design Head

Role Summary

The Regional Sales Manager (RSM) is responsible for driving sales growth and expanding Homworks' premium modular residential interiors business within the assigned region. The role focuses on business development, channel partner management, team leadership, and achieving regional revenue targets while ensuring an excellent customer experience.

Key Responsibilities

Business Development

• Identify and develop new business opportunities in the assigned territory.
• Increase market penetration for modular home interior solutions.
• Generate revenue through direct customer acquisition and strategic partnerships.

Channel Development

• Build and maintain strong relationships with architects, interior designers, builders, civil contractors, and real estate developers.
• Develop a sustainable referral network to generate high-quality leads.

Sales & Pipeline Management

• Manage the complete sales cycle from lead generation to project closure.
• Conduct customer consultations, showroom presentations, proposal preparation, price negotiations, and order conversion.
• Monitor and maintain an active sales pipeline using CRM tools.

Team Leadership

• Lead, mentor, and motivate the regional sales team.
• Set sales targets, monitor performance, and conduct regular coaching sessions.
• Improve team productivity and conversion rates through training.

Cross-functional Coordination

• Work closely with the Design, Manufacturing, and Installation teams to ensure seamless project execution.
• Support smooth handover from sales to project delivery while maintaining customer satisfaction.

Showroom Management

• Maximize showroom walk-ins and customer conversions by delivering an engaging product experience.

Candidate Profile

Experience

• 510+ years in Sales or Business Development.
• Minimum 3 years of experience managing a sales team.

Industry Preference
Candidates from:

• Building materials (UPVC, tiles, sanitaryware, plywood, paints, glass, cement, fenestration, etc.)
• Modular kitchens
• Home interiors
• Premium furniture
• Turnkey interior solutions

Skills

• B2B and B2C sales
• Business development
• Team management
• Channel partner management
• Negotiation and closing
• CRM management
• Strong communication and presentation skills

Languages

• English (mandatory)
• Tamil (for Chennai/Erode) or Kannada (for Bangalore)
• Hindi is an added advantage.

Compensation & Benefits

• Competitive fixed salary
• Uncapped performance incentives
• Travel and communication allowances
• Health insurance
• Career growth opportunities into senior leadership roles

Key Success Metrics (KPIs)

• Achievement of regional sales targets
• Business generated through channel partners
• Team performance and productivity
• Lead-to-order conversion rate
• Customer satisfaction
• CRM compliance and pipeline management