Regional Sales Manager-DSA

Roles & Responsibilities

Position: Regional Sales Manager Personal Loan (DSA Vertical)

Key Roles & Responsibilities

• Lead and manage the Personal Loan DSA business across the assigned region to achieve business targets.
• Develop and expand the DSA (Direct Selling Agent) network by identifying, onboarding, and activating new channel partners.
• Drive sales growth by increasing loan sourcing, improving productivity, and ensuring quality business generation.
• Build and maintain strong relationships with existing DSAs, connectors, and referral partners.
• Monitor daily, weekly, and monthly sales performance against assigned targets and implement action plans to bridge gaps.
• Recruit, train, mentor, and manage Regional/Area/Cluster Sales Managers, Sales Executives, and relationship teams.
• Ensure regular field visits to DSA partners for business development, partner engagement, and issue resolution.
• Conduct product training and sales coaching sessions for DSA partners to improve sourcing quality and conversion.
• Analyze market trends, competitor activities, and customer requirements to identify new business opportunities.
• Ensure adherence to company policies, regulatory guidelines, and compliance standards during customer acquisition.
• Monitor portfolio quality by controlling delinquency and maintaining healthy credit parameters.
• Coordinate with Credit, Operations, Risk, and Collections teams for faster processing and issue resolution.
• Review productivity of each DSA partner and implement performance improvement initiatives.
• Prepare and present periodic MIS reports, sales forecasts, business reviews, and regional performance updates to senior management.
• Ensure high customer satisfaction by maintaining service quality and reducing turnaround time (TAT).
• Plan and execute promotional campaigns, sales drives, and partner engagement programs to maximize business.
• Manage regional sales budgets and optimize operational efficiency.

Key Performance Indicators (KPIs)

• Achievement of regional Personal Loan business targets.
• DSA acquisition and activation.
• Loan disbursement volume and value.
• DSA productivity and partner retention.
• Login-to-disbursement conversion ratio.
• Portfolio quality and delinquency control.
• Revenue and profitability.
• Team productivity and employee retention.
• Customer satisfaction and service turnaround time.
• Compliance and audit adherence.

Preferred Skills

• Strong leadership and team management.
• Channel sales and DSA management expertise.
• Excellent negotiation and relationship-building skills.
• Knowledge of Personal Loan products and lending processes.
• Analytical and MIS reporting skills.
• Market intelligence and business development.
• Problem-solving and decision-making ability.
• Strong communication and presentation skills.
• Proficiency in MS Excel, PowerPoint, and CRM systems.