Regional Sales Manager Coffee Horeca OOH & Vending Solutions

Machine Procurement, Sales and Service

• Work closely with Machine Supplier, Supply Chain, Finance, and Marketing teams to deliver superior customer experience.
• Oversee machine placement, commissioning, and lifecycle performance in collaboration with technical and operations teams.
• Ensure optimal product-machine fit based on client volume, usage pattern, and commercial viability.

Drive Coffee business in OOH

• Sell and manage the complete Flurys coffee ecosystem, including beans, powders, recipes, and brewing/vending machines (Bean-to-Cup / Automated).
• Drive B2B sales across HORECA, corporate offices, hospitals, institutions, and premium OOH environments.
• Track competitor activity, pricing models, and machine placements to inform strategy.

3. Account Management & Consumption Growth

• Drive throughput maximization (coffee consumption per machine) to ensure profitability and annuity revenue.
• Maintain strong relationships with procurement heads, F&B directors, facility managers, and admin teams.
• Conduct regular business reviews with clients to identify upselling, cross-selling, and renewal opportunities.

4. Contracting & Commercial Governance

• Lead negotiations for machine placement models, leases, AMCs, rate contracts, and credit terms.
• Ensure compliance with company policies on pricing, margins, credit, and collections.
• Monitor account profitability and recommend corrective actions where required.

Key Result Areas (KRAs)

1. Revenue & Business Growth

• Achieve 100% or higher of assigned institutional sales targets for coffee and consumables.
• Deliver consistent month-on-month growth in B2B revenues and active accounts.

2. Machine Placement & Asset Productivity

• Deploy a minimum of 100 new vending / bean-to-cup machines per quarter in Grade-A institutional locations.
• Ensure average minimum throughput of30-40 kg of coffee per machine per month, aligned with profitability benchmarks.

3. Account Acquisition & Expansion

• Onboard 4-6 new high-quality HORECA / institutional accounts per month.
• Drive repeat consumption and contract renewals across existing key accounts.

4. Service Levels & Customer Experience

• Maintain more than 99% machine uptime across the installed base.
• Ensure less than 24-hour turnaround time (TAT) for service-related complaints and escalations.

5. Financial Discipline

• Ensure 100% collection efficiency within agreed credit terms (typically 30 days).
• Monitor and control commercial exposures linked to machine placements and long-term contracts.

6. Market Intelligence & Reporting

• Track and report competitor penetration, pricing, and placement strategies in Delhi-NCR.
• Maintain accurate MIS on sales, machine performance, throughput, and collections.