Referral and Loyalty- Sales

Key Responsibilities

Customer Loyalty Management

• Develop and execute customer engagement strategies to enhance long-term relationships
  
• Maintain regular touchpoints with existing customers (calls, events, updates, festive outreach)
  
• Plan and execute loyalty programs, appreciation events, and exclusive offers
  
• Ensure high customer satisfaction and resolve escalations proactively
  

Referral Program Management

• Design and manage structured referral campaigns
  
• Track and monitor referral leads and conversions
  
• Coordinate with sales teams to ensure smooth follow-up and closure
  
• Maintain database of referrers and reward eligibility
  
• Ensure timely processing of referral incentives and payouts
  

Data & Reporting

• Maintain CRM records of customer interactions and referral tracking
  
• Monitor referral conversion ratios and campaign ROI
  
• Prepare periodic reports on loyalty initiatives and referral performance
  

Cross-Functional Coordination

• Work closely with Sales, Marketing, CRM, and Finance teams
  
• Support marketing campaigns targeted at existing customers
  
• Provide insights to management on customer feedback and retention trends
  

Candidate Profile

• 48 years of experience in real estate CRM, customer engagement, referral sales, or loyalty programs
  
• Strong understanding of residential real estate sales cycle
  
• Excellent communication and interpersonal skills
  
• Ability to build strong relationships and influence customers
  
• Strong follow-up, coordination, and tracking skills
  
• Proficient in CRM tools and MS Excel
  
• Graduate / MBA preferred