Python Web Developer

Drucare is seeking a Digital Marketing Executive who is smart, curious and loves the challenge of solving problems that improve people's lives. Our comprehensive Healthcare management platform is built on the latest tech stack and cloud technologies. You collaborate with a fun and close-knit agile team to architect, implement, test and continuously deliver new features and solutions to our Healthcare customers.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Identifying target audiences and devising digital campaigns that engage, inform and motivate
• Optimizing landing pages and user funnels
• knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• knowledge of ad serving tools (e.g., DART, Atlas)
• setting up and optimizing Google Adwords campaigns
• knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.