Public Relations Manager

• Develop a marketing communications plan including strategy, goals, budget and tactics

• Develop media relations strategy, seeking high-level placements in print, broadcast and online media

• Coordinate all public relations activities

• Leverage existing media relationships and cultivate new contacts within business and industry media

• Manage media inquiries and interview requests

• Create content for press releases, byline articles and keynote presentations

• Monitor, analyze and communicate PR results on a quarterly basis

• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

• Build relationships with thought leaders to grow industry awareness

• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements

• Proven working experience in public relations required

• Proven track record designing and executing successful public relations campaigns at both a local and national level

• Strong relationships with both local and national business and industry media outlets

• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

• Exceptional writing and editing skills

• Event planning experience