Job Description
We are seeking to hire a public relations specialist who will be responsible for building and maintaining a positive image for our company. You will be in charge of establishing and maintaining relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.
To be successful in this role, you will need a deep understanding of consumer marketing. You will also need excellent written and verbal communication skills. Previous experience in handling a press conference would be an advantage. Responding to requests for information release or press conferences from the media , designated person or source.
Establishing and maintaining relationships with consumer, community, employee, and public interest groups. Writing press releases and other media communications to promote clients. Planning or directing the development of programs to maintain favorable public and stakeholder views of the organizations agenda and accomplishments. Coaching client representatives in effective communication with the public and employees.
Studying the organizations objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. Preparing and editing organizational publications, including employee newsletters or stockholders reports, for internal and external audiences.
To assist in developing a marketing communications plan including strategy, goals, budget and tactics
Direct social media team to engage audiences across traditional and new media
Create content for press releases, articles and keynote presentations
Monitor, analyze and communicate PR results.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategies surrounding them
Proven work experience and skills in Public Relations Would be helpful.
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, Facebook, Twitter, etc
Event planning experience
BA/MA degree in Marketing, Advertising, Communications or a related discipline would be an advantage.