Public Relations Manager- 6 Days Working

Role & responsibilities

A. External Communications

• Develop and implement PR strategies to strengthen the companys brand image in the FMCG market.
  
• Draft press releases, media notes, corporate statements, and communication briefs.
  
• Manage media relations with print, digital, and electronic media agencies.
  
• Coordinate with PR agencies for brand campaigns, product launches, and media coverage.
  
• Monitor brand mentions, competitor PR activities, and industry trends.
  
• Support communication for new product launches, marketing campaigns, and brand activations.
  
• Handle crisis communication and prepare media responses as required.
  

B. Media & Influencer Management

• Build strong relationships with journalists, editors, bloggers, and influencers.
  
• Plan and execute influencer marketing activities aligned with brand strategy.
  
• Manage media visits, interviews, brand events, and press conferences.
  
• Track and analyse media coverage and prepare monthly PR reports.
  

C. Corporate Communications

• Create and maintain communication materials such as corporate profiles, leadership bios, and internal newsletters.
  
• Support CSR communication, sustainability reports, and brand storytelling.
  
• Prepare speeches, talking points, and presentations for senior leadership.
  
• Ensure all communication aligns with company values and brand identity.
  

D. Internal Communications

• Support internal communication initiatives including employee engagement campaigns, leadership announcements, and intranet updates.
  
• Draft internal mailers, event communication, and cultural content.
  
• Coordinate internal events and communication sessions.
  

E. Stakeholder Management

• Liaise with cross-functional teams including Marketing, HR, Sales, and Product Management.
  
• Collaborate with agencies (creative, PR, digital) for content creation and PR campaigns.
  
• Manage PR budgets, agency billing, and documentation.
  

Preferred candidate profile

• Strong communication, storytelling, and content-writing skills.
  
• Ability to build and maintain media & stakeholder relationships.
  
• Knowledge of FMCG industry dynamics, consumer trends, and competitive landscape.
  
• Experience in crisis communication and brand reputation management.
  
• Proficiency in media monitoring tools & social listening platforms.
  
• Creative thinking and ability to design impactful communication strategies.
  
• Strong organizational and multitasking skills.
  
• Excellent interpersonal and presentation skills.

• Bachelors or Master’s degree in Mass Communication, Public Relations, Journalism, Marketing, or related field.
  
• PR agency or corporate communications experience in FMCG, Retail, Consumer Goods, or Lifestyle sectors preferred.
  
• Experience managing media and influencer relationships mandatory.