Product Trainer

Role & responsibilities

Role Overview

The Product Trainer will be responsible for delivering structured product training programs for Franke & Faber kitchen solutions and appliances across showrooms, dealer networks, and channel partners. The role focuses on enhancing product knowledge, improving sales conversion, and ensuring consistent brand representation across all touchpoints.

Key Responsibilities

1. Product Training & Development

• Conduct classroom and on-the-job training sessions for showroom staff, promoters, and sales teams
• Develop and deliver training modules covering product features, benefits, USPs, and comparisons with competitors
• Ensure in-depth understanding of chimneys, hobs, built-in appliances, sinks, and accessories
• Regularly update teams on new product launches and upgrades

2. Sales Enablement

• Train teams on effective selling techniques, upselling, and cross-selling strategies
• Improve conversion ratios through product demonstration skills
• Support showroom teams in handling customer queries and objections

3. Market & Product Feedback

• Collect feedback from sales teams and customers regarding product performance and expectations
• Share insights with management for product improvement and strategy alignment
• Monitor competitor activities and training practices

4. Field Training & Dealer Engagement

• Conduct on-site training across dealer showrooms and multi-brand outlets
• Travel across assigned regions (North/South Kerala)
• Build strong relationships with dealers, distributors, and showroom managers

5. Training Evaluation & Reporting

• Assess trainee performance through tests, role plays, and practical evaluations
• Maintain training records, attendance, and performance reports
• Submit weekly/monthly training reports to management

6. Visual Merchandising & Demo Support

• Ensure proper product display and demonstration standards in showrooms
• Assist in setting up demo units and live experience zones
• Guide teams on maintaining brand standards and hygiene

Key Skills & Competencies

• Strong product presentation and communication skills
• Good understanding of retail sales processes
• Ability to engage and motivate teams
• Hands-on approach with technical product training
• Excellent interpersonal and relationship-building skills
• Willingness to travel extensively

Eligibility Criteria

• Education: Any Graduate (Technical background preferred)
• Experience: 25 years in product training / sales training (preferably in appliances, kitchen solutions, or consumer durables)
• Experience with brands similar to Franke/Faber, Hafele, Bosch, Elica, etc. is an added advantage

Preferred Profile

• Prior experience in kitchen appliances / built-in segment
• Exposure to retail showroom training
• Candidates with Kerala market knowledge preferred

Compensation & Benefits

• As per industry standards
• Travel Allowances (TA/DA)
• Performance incentives (if applicable)

Key Performance Indicators (KPIs)

• Training coverage (% of outlets trained)
• Improvement in sales conversion rates
• Product knowledge assessment scores
• Dealer and showroom feedback

Impact on secondary sales growth

Preferred candidate profile