Product Marketing Specialist

Role Summary:

• The Product Marketing Manager (PMM) will be responsible for driving the market success of assigned Physical Security solutions by developing product positioning, messaging, Go-to-Market (GTM) strategy, product launches, sales enablement, and demand generation initiatives.
• The role requires close collaboration with Product Management, Sales, Marketing, Engineering, and Channel teams to maximize product adoption and market success.

Essential Responsibilities:

• Own the end-to-end product marketing strategy and execution for assigned products and solutions.
• Manage the Profit & Loss (P&L) of the assigned product portfolio to achieve business objectives.
• Define compelling product positioning, value propositions, messaging, and competitive differentiation.
• Develop and execute Go-to-Market (GTM) strategies, product launch plans, and commercialization initiatives.
• Drive successful product and feature launches in alignment with business goals and timelines.
• Enable Sales teams, Consultants, and Channel Partners through product training, sales enablement programs, and marketing collateral.
• Create high-impact customer presentations, product brochures, solution collateral, case studies, and other marketing content.
• Conduct market research, customer insights analysis, and competitive intelligence to identify market opportunities and product enhancements.
• Support demand generation and lead generation initiatives in collaboration with Marketing to drive business growth.
• Partner with Product Management, Engineering, Sales, Marketing, and Customer Success teams to accelerate product adoption, customer engagement, and market expansion.

Skill Set & Competencies:

• Product Marketing Strategy & Go-to-Market (GTM) Execution
• Product Positioning, Messaging & Value Proposition Development
• Product Launch Planning & Commercialization
• Market Research, Customer Insights & Competitive Intelligence
• Sales Enablement & Channel Partner Training
• Cross-Functional Stakeholder Management & Collaboration
• Customer Presentation & Marketing Collateral Development
• Strong Business Acumen with Analytical & Problem-Solving Skills
• Excellent Communication, Presentation & Influencing Skills
• Strategic Planning with Results-Oriented Execution

If you are Interested, please share your updated resume at khushali.shah@matrixcomsec.com