Experience
6 - 11 yrs
Job Location
India
Vacancy
1
Designation
Product Marketing Specialist
Job Type
Not specified
Job Description
Job Role: We are seeking a dedicated and results-driven Product Marketing Specialist to join our dynamic team
This role requires a blend of technical expertise, analytical skills, and strategic thinking to drive product awareness, customer acquisition, and engagement through performance marketing and SEO initiatives
The ideal candidate will be responsible for crafting and executing marketing strategies that enhance product visibility, generate leads, and maximize ROI
This role requires hands-on experience with digital advertising, data analysis, and search engine optimization
Project Role: Product Marketing Specialist Work Experience: 6+ years Work Location: Remote Must Have Skills: Product Marketing, Performance Marketing, SEO, Digital Advertising, Data Analysis, Campaign Optimization, Budget Management, On-Page and Off-Page Optimization, Tag Management Systems
Key Responsibilities: SEO and Content Strategy: Lead and execute comprehensive SEO strategies to drive sustainable growth in organic traffic and improve keyword rankings Oversee content-led acquisition strategies, including the planning and optimization of blogs, landing pages, and resource hubs in alignment with SEO and business goals
Monitor and optimize website performance, ensuring technical SEO best practices are consistently implemented
Identify and leverage organic growth loops within product and community ecosystems
Conduct keyword research, competitive analysis, and content optimization to enhance search engine rankings
Perform technical SEO audits and collaborate with developers to resolve issues affecting website performance
Manage link-building strategies and optimize off-page factors to enhance domain authority
Performance Marketing: Develop, manage, and optimize multi-channel performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and more
Own end-to-end campaign execution, including audience segmentation, creative testing, bidding strategies, and funnel optimization
Implement data-driven strategies to increase user engagement, lead generation, and conversions
Manage marketing budgets efficiently, focusing on scalability and achieving ROI targets
Build and maintain a robust tracking infrastructure using Google Tag Manager for accurate attribution and analytics
Conduct A/B testing to optimize ad creatives and campaign strategies
Prepare and present comprehensive performance reports to stakeholders
Technical Profile Demonstrated experience in owning and scaling SEO, content marketing, and performance campaigns within high-growth environments
Deep understanding of digital advertising platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and programmatic fundamentals
Strong proficiency in analytics and reporting tools like Google Analytics, Google Data Studio, Looker, and Tableau to track performance metrics and generate actionable insights
Hands-on experience with tag management systems (eg Google Tag Manager) for conversion and event tracking
Familiarity with marketing automation and CRM platforms (eg HubSpot, Marketo) for lead nurturing and audience segmentation
Working knowledge of HTML, CSS, and JavaScript to troubleshoot tracking issues and support SEO implementation
Desired Candidate Profile Good communication skills Good, positive attitude Good debugging and problem-solving skills Good IQ Lots of common sense
This role requires a blend of technical expertise, analytical skills, and strategic thinking to drive product awareness, customer acquisition, and engagement through performance marketing and SEO initiatives
The ideal candidate will be responsible for crafting and executing marketing strategies that enhance product visibility, generate leads, and maximize ROI
This role requires hands-on experience with digital advertising, data analysis, and search engine optimization
Project Role: Product Marketing Specialist Work Experience: 6+ years Work Location: Remote Must Have Skills: Product Marketing, Performance Marketing, SEO, Digital Advertising, Data Analysis, Campaign Optimization, Budget Management, On-Page and Off-Page Optimization, Tag Management Systems
Key Responsibilities: SEO and Content Strategy: Lead and execute comprehensive SEO strategies to drive sustainable growth in organic traffic and improve keyword rankings Oversee content-led acquisition strategies, including the planning and optimization of blogs, landing pages, and resource hubs in alignment with SEO and business goals
Monitor and optimize website performance, ensuring technical SEO best practices are consistently implemented
Identify and leverage organic growth loops within product and community ecosystems
Conduct keyword research, competitive analysis, and content optimization to enhance search engine rankings
Perform technical SEO audits and collaborate with developers to resolve issues affecting website performance
Manage link-building strategies and optimize off-page factors to enhance domain authority
Performance Marketing: Develop, manage, and optimize multi-channel performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and more
Own end-to-end campaign execution, including audience segmentation, creative testing, bidding strategies, and funnel optimization
Implement data-driven strategies to increase user engagement, lead generation, and conversions
Manage marketing budgets efficiently, focusing on scalability and achieving ROI targets
Build and maintain a robust tracking infrastructure using Google Tag Manager for accurate attribution and analytics
Conduct A/B testing to optimize ad creatives and campaign strategies
Prepare and present comprehensive performance reports to stakeholders
Technical Profile Demonstrated experience in owning and scaling SEO, content marketing, and performance campaigns within high-growth environments
Deep understanding of digital advertising platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and programmatic fundamentals
Strong proficiency in analytics and reporting tools like Google Analytics, Google Data Studio, Looker, and Tableau to track performance metrics and generate actionable insights
Hands-on experience with tag management systems (eg Google Tag Manager) for conversion and event tracking
Familiarity with marketing automation and CRM platforms (eg HubSpot, Marketo) for lead nurturing and audience segmentation
Working knowledge of HTML, CSS, and JavaScript to troubleshoot tracking issues and support SEO implementation
Desired Candidate Profile Good communication skills Good, positive attitude Good debugging and problem-solving skills Good IQ Lots of common sense