Experience
Up to 2 yrs
Job Location
Ahmedabad, India
Vacancy
1
Designation
Product Management Trainee
Job Type
Not specified
Job Description
Position: Management trainee / Executive
Location: Ahmedabad
Department: PMT
Purpose of the Role
To support and drive marketing initiatives for products by executing brand strategies, analysing market trends, and collaborating closely with sales teams, KOLs, and cross-functional stakeholders to ensure effective product positioning and growth.
Key Responsibilities
1. Therapies Promotion & Marketing
- Develop and implement communication strategies for assigned brands
- Define STP (Segmentation, Targeting, Positioning) for products
- Build and communicate strong USPs for product differentiation
- Monitor campaign effectiveness and gather feedback for continuous improvement
2. Identifying New Opportunities
- Conduct market research through primary and secondary sources
- Engage with consultants, customers, and field teams for insights
- Identify gaps and opportunities for new product launches
- Track industry trends and competitor activities
3. Field Work & Execution
- Oversee execution of marketing strategies in the field
- Understand competition and evolving clinical trends
- Interact with Key Opinion Leaders (KOLs) for scientific discussions
- Capture customer insights and preferences
- Participate in conferences for knowledge enhancement.
4. Monitoring Marketing Information System (MIS)
- Analyze market size, growth trends, and therapy performance
- Track doctor calls, KOL engagement, and promotional tool usage
- Generate insights-based reports for decision-making
5. Product Query Handling
- Address product-related queries from field force and customers
- Coordinate with consultants/Medical Team for scientific/Regulatory clarifications. Ensure timely and accurate responses
- Artwork Closure for Products
6. Corporate Branding through Conferences
- Plan and execute branding activities in medical conferences
- Ensure effective visibility and engagement for Brand portfolio
Candidate Profile
- Passionate, self-driven, and a strong team player
- Excellent communication and interpersonal skills
- Willingness to travel extensively as per business needs
- Demonstrates initiative and problem-solving ability
- Strong understanding of current pharma industry trends
- Ability to build trust and long-term relationships with customers
Experience
- Preferred: 1to 3 years of experience in Pharma Product Management
- Fresher may also Apply.
Qualification
- B. Pharma + MBA (pharma)
OR - B. Pharma + M. Pharma