Job Description
1. Looking after development of new products as per market needs by market study, coordinating with sales and marketing team, distributors.
2. Market data analysis to track the performance of competitors and market trends.
3. Product planning and road map of new products with finalizing the target cost and price, volume and specification agreement with sales and marketing team.
4. Finalizing the market positioning document and business cases for all the new projects and sign off with all the stakeholders.
5. Market intelligence to track the new model launches of competitor, new farming trends in corresponding regions.
6. Capturing the technological trends like change in emission norms, homologation in corresponding countries.
7. Develop comprehensive marketing plans for sales and marketing teams.
8. Work closely with R&D team to determine the most profitable course for each existing and new product.
9. Derive the marketing team to generate strong momentum ahead of new product launches with launch readiness.
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