Product - Growth and Engagement

What You'll Own

• Lifecycle & Automation

1. Design, build, and run automation workflows across the full funnel - Acquisition, Activation, Retention, Referral, Revenue
2. Build and execute playbooks that introduce users to new and existing features via in-app messaging, campaigns, and other communication touchpoints

• Growth & Experimentation

1. Analyse user journeys and funnel data to find drop-off points and opportunities
2. Run quick A/B tests on funnel and traffic enhancements to drive measurable KPI impact
3. Partner with product, design, and other teams to improve acquisition, engagement, retention, and reactivation

• Performance & Optimization

1. Track KPIs across all triggered campaigns and automation workflows
2. Turn data into specific, actionable recommendations not just reporting
3. Optimize spend and effectiveness across push, email, SMS, and WhatsApp

What You Bring

1. Strong inclination towards capital markets - you understand trading behavior and how retail investors actually use these products. This matters more than years of experience.
2. 4+ years in growth marketing, lifecycle marketing, product marketing, or similar
3. Hands-on experience analyzing funnels, user journeys, and turning data into action
4. Proficiency with CRM/marketing automation tools — WebEngage, MoEngage, CleverTap, or similar
5. A sharp analytical mindset paired with genuine creative instincts
6. Comfort with ambiguity and ownership in a lean, fast-moving team