Ipca Laboratories is looking for Product Executive to join our dynamic team and embark on a rewarding career journey

Science / Pharma Graduate
Min. 2 years in PMT
Analyze digital marketing campaigns and identify trends and insights.
Develop and implement strategies to improve campaign performance.
Measure the success of marketing initiatives using analytics tools such as Google Analytics, Adobe Analytics, or similar.
Create reports on campaign performance and present findings to stakeholders.
Conduct A/B testing to optimize ad copy, landing pages, and other campaign elements.
Use audience segmentation to target specific user groups with tailored messaging.
Monitor and report on social media engagement and audience growth.
Conduct keyword research to inform search engine optimization (SEO) strategies.
Work with content teams to develop content strategies that align with marketing objectives.
Strong analytical and problem-solving skills, be able to work in a team environment, and have excellent communication skills.

Product Executive

Job Description