Prime Focus Technologies

About Us

Prime Focus Technologies (PFT) offers CLEAR™, an Enterprise Resource Planning (ERP) software designed specifically for the Media & Entertainment (M&E) industry. CLEAR™ empowers broadcasters, studios, brands, and service providers to transform their operations by reducing Total Cost of Operations (TCOP), optimizing capital expenditure (capex), and increasing revenue. PFT's global clientele includes major M&E organizations such as studios, broadcasters, sports leagues, and digital content distributors. Leveraging its position as the technology subsidiary of Prime Focus, a global leader in media and entertainment services, PFT delivers cutting-edge solutions through the CLEAR™ platform. This platform addresses critical M&E needs by providing streamlined workflows, enhanced content management, and improved operational efficiency, enabling companies to navigate the complexities of the digital landscape and achieve sustainable growth. PFT's industry-specific knowledge and focus on innovation make it a key partner for M&E organizations seeking to optimize operations and maximize content value. By focusing on TCOP reduction, capex rationalization, and revenue maximization, PFT offers a comprehensive approach to improving financial performance for M&E businesses. Its global presence and established relationships with leading M&E players reinforce its position as a trusted technology provider. CLEAR™ is designed to improve efficiency and profitability across the M&E ecosystem. The comprehensive feature set helps manage resources and content effectively.