Experience
8 - 12 yrs
Job Location
Gurugram, India
Vacancy
1
Designation
Data Scientist
Job Type
Not specified
Job Description
- Partner with Marketing, Product, and CRM teams to identify opportunities for personalization and data-driven decision-making.
- Build and optimize machine learning models (e.g., churn prediction, propensity models, segmentation).
- Analyze customer behaviors across personal and business banking products to inform campaign targeting and product development.
- Design A/B tests and multi-variate experiments to measure marketing impact.
- Develop customer lifetime value and attribution models to evaluate campaign ROI.
- Use data visualization tools (e.g., Power BI, Tableau) to communicate insights and performance to stakeholders.
- Collaborate with data engineers to ensure scalable data pipelines and feature engineering.
- Maintain model documentation, ensure compliance with data governance and regulatory requirements
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