Presales Executive

Role & responsibilities

1. Generate qualified leads through:

• Cold calling
• LinkedIn and social media platforms
• Email campaigns
• Online research and databases

1. Identify potential clients and decision-makers across target industries
2. Build and maintain a strong sales pipeline database
3. Schedule meetings and appointments for the sales/business development team
4. Coordinate with internal teams for lead follow-up and conversion tracking
5. Maintain accurate records of leads, interactions, and status updates in CRM/tools
6. Conduct market research to identify new business opportunities and industry trends
7. Follow up with prospective clients through calls, emails, and networking activities
8. Support digital marketing and campaign-driven lead generation initiatives
9. Ensure achievement of daily/weekly/monthly lead generation targets

Preferred candidate profile

• Strong communication and interpersonal skills
• Good understanding of lead generation and sales processes
• Proficiency in:

1. MS Excel
2. CRM tools
3. LinkedIn and social media sourcing
4. Confidence in cold calling and client interaction
5. Research and data mining capabilities
6. Target-oriented and self-motivated approach