Experience
3 - 6 yrs
Job Location
Gurugram, India
Vacancy
1
Designation
PPC Expert
Job Type
Not specified
Job Description
- Google Ads Management: Plan, set up, and manage Google Ads campaigns to drive traffic, conversions, and ROI.
- Keyword Research: Conduct extensive keyword research to identify high-performing keywords and optimize ad campaigns accordingly.
- Ad Copy Creation: Develop compelling ad copy that resonates with our target audience and adheres to best practices.
- Budget Management: Monitor and manage advertising budgets effectively to ensure optimal campaign performance.
- Campaign Optimization: Continuously analyse campaign performance and make data-driven adjustments to improve click-through rates (CTR), quality scores, and conversion rates.
- A/B Testing: Conduct A/B tests on ad creatives, landing pages, and ad copy to identify and implement improvements.
- Competitor Analysis: Keep an eye on competitor strategies and trends within the real estate industry to stay competitive.
- Reporting and Analytics: Generate regular reports on campaign performance and provide insights and recommendations for optimization.
Qualifications:
- Bachelors degree or equivalent years of experience
- Proven experience in managing PPC campaigns, with a focus on Google Ads (3-6 years).
- Google Ads certification is a strong plus.
- In-depth knowledge of PPC best practices, bid management, and keyword research.
- Proficiency in using analytics tools to track and analyse campaign performance.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
- Experience in the real estate industry is a bonus.
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