Creating, developing & implementing effective paid ads strategies
Executing & optimizing multiple PPC campaigns simultaneously
Overseeing campaigns across several paid platforms (e.g. Google Ads, Facebook Ads etc)
Knowledge of tools like GA4, GTM, Data Studio, Outbrain, Taboola is an added advantage
Targeting selected audiences through researching keywords
Managing campaign budgets & adjusting bids to optimize the ROI
Tracking daily, weekly & monthly KPIs to identify opportunities for improvement
Reporting KPIs to management regularly through various dashboards
Producing engaging, clear & concise copy for campaigns
Ensuring that campaigns are aligned across multiple channels
Building and strengthening key relationships across PPC ad platforms and various vendors/platforms
Reducing the risk of click fraud
Staying current with PPC & SEM trends and techniques

What We Are Looking For:

3-5 years experience in Google Ads/Facebook Ads and Google Analytics.
Experience managing budgets over $10,000/mo.
Strong proficiency with Excel (pivot tables, lookups, charts).
Ability to implement conversion pixel tracking, as well as integrate UTM tagging for Google Analytics.
Strong analytical skills and dashboard creation
Understanding digital marketing concepts and SEO is an added advantage
Working knowledge of Google Analytics or similar analytical tools
Excellent communication, both verbal and written
Analytically minded and strong in arithmetic
BSc/BA in Marketing, Digital Media, or a related field
Google Ads certification is an advantage but not essential

Your Experience Counts:

PPC Executive

Job Description