Job Summary

We are looking for a motivated Ads Specialist & CRM Automation Executive to join our marketing team and support the execution of high-performing paid advertising campaigns and CRM automation workflows. The ideal candidate will have 4-5 years of hands-on experience and a strong interest in performance marketing, lead generation, and marketing automation.

Key Responsibilities

Paid Advertising (Primary):

Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms
Conduct keyword research, audience targeting, and ad copy coordination
Monitor campaign performance, budgets, ROAS, CPL, and conversion metrics
Perform A/B testing on creatives, audiences, and landing pages
Implement conversion tracking, pixels, and events in coordination with the tech team
Share regular performance insights and reports with the marketing team

CRM & Marketing Automation:

Set up, manage, and optimize CRM tools (HubSpot, Zoho, Salesforce, or similar)
Build automated workflows for lead nurturing, follow-ups, and remarketing
Configure email, WhatsApp, and SMS automation journeys
Ensure accurate lead capture, tagging, scoring, and pipeline management
Sync CRM data with ad platforms for retargeting and audience building

Required Skills & Qualifications

4-5 years of experience in paid advertising and CRM automation
Hands-on experience with Google Ads and Meta Ads Manager
Working knowledge of CRM platforms and marketing automation tools
Understanding of conversion tracking, pixels, and analytics (GA4 preferred)
Strong analytical, communication, and collaboration skills

Good to Have

Experience with automation tools like Zapier, Make, or Webhooks
Understanding of lead funnels, CRO, and remarketing strategies
Exposure to email marketing platforms and WhatsApp APIs
Basic knowledge of SEO and digital marketing concepts

What We Offer

Opportunity to work closely with a collaborative marketing team
Exposure to performance marketing and automation projects
Growth-oriented environment with learning and upskilling opportunities
Competitive compensation based on experience

Required Skills

PPC CRM Automation

PPC Analyst

Job Description

No Referrers Available