Experience
2 - 7 yrs
Salary (CTC)
₹3.8L - ₹5.6L
Job Location
Pune, India
Vacancy
1
Designation
PPC Analyst
Job Type
Not specified
Job Description
RankUno is looking for a Paid Search Marketing Analyst responsible for all Search Engine Marketing activities for the company s clients, including paid search campaigns (Pay per click marketing) on Google Adwords, Yahoo, MSN, and other engines. He/she will seek to maximize ROI for the client s pay-per-click investments while helping drive overall growth.
Responsibilities: - Create and manage Paid campaigns across search, Display, and Social networks, including Google, Bing, and Facebook.
- Develop lists of potential keywords/phrases by understanding the marketplace, using keyword research tools like Google Keywords Planner, etc.
- Creating ads and A/B testing ad copies to optimize the performance of the campaign.
- Expand campaigns and increase effectiveness by continually monitoring, testing, and updating keywords, ad placements, and targeting as necessary.
- Providing detailed analysis and preparing weekly, bi-weekly and monthly reports with qualitative insights, recommendations, and scope of improvement.
- Hands-on experience with tools like Google Analytics, SEM Rush, and Spy Fu will be an added advantage.
- Bachelor s degree in Business, Marketing, Advertising, Or Communications.
- 2+ years minimum experience in managing high volume Pay-per-click B2B accounts in an agency or corporate B2B setting
- Extensive knowledge of Tier-1 PPC Search Engine platforms (Adwords, Overture, MSN), paid search, bidding keyword management, tracking tools, etc
- Google Adwords Qualified Professional Yahoo Sponsored Search Ambassador designations (not required, but a major plus)
- Ability to meet marketing initiatives under strict deadlines, work well under pressure, and handle multiple projects simultaneously
- Solid analytical skills in regards to ROI optimization
- Excellent interpersonal skills
- Excellent written and oral English communication and presentation skills.