PPC Analyst

Role Overview

• The Manager Performance Marketing will operate as an individual contributor, responsible for independently managing and driving performance marketing strategies, campaign execution, and client consulting
• The role demands complete ownership of assigned accounts, with the opportunity to transition into a team-handling role based on consistent performance, delivery quality, and business impact

Responsibilities:

• Strategy Planning Independently strategize and plan performance marketing initiatives aligned with client business goals
• Create detailed media plans including budget allocation, channel mix, timelines, and performance targets
• Audit previous campaigns to extract insights and define future action plans
• Consult clients on emerging trends, platform updates, and performance-led growth opportunities
• Campaign Execution OptimizationExecute, manage, and optimize campaigns across digital platforms as per the approved media plan
• Monitor campaign performance on a weekly and monthly basis against defined KPIs
• Take end-to-end ownership of campaign outcomes including efficiency, scale, and ROIClient Management ReportingAct as the primary point of contact for assigned clients
• Share clear performance updates, insights, and next-step recommendations with clients
• Proactively identify risks, opportunities, and improvement areas and communicate them effectively
• Internal CoordinationRaise and coordinate requirements with internal teams for creatives, landing pages, tracking, and technical support
• Share campaign insights and feedback with design, content, and tech teams to improve results
• Ensure timely execution by aligning internal deliverables with campaign timelines
• Ownership Growth PathTake full accountability for performance, timelines, and client satisfaction for assigned campaigns
• Demonstrate leadership, problem-solving, and process ownership in an individual capacity
• Based on sustained performance and business impact, the role may expand to include team leadership responsibilities

Requirements :

• Bachelors / Masters degree in Engineering, Marketing, Advertising, or a related field
• 2+ years of hands-on experience in performance marketing
• Proven experience managing large-scale digital campaigns for Education, Healthcare, or other lead generation brands
• Strong analytical mindset with expertise in KPI tracking, performance diagnostics, and data-driven decision-making
• Excellent communication and stakeholder management skills, with the ability to lead client conversations and internal teams confidently