Ppc Analyst

Were seeking a data-driven PPC Analyst who thrives in the fast-paced world of digital advertising. This role is all about scaling visibility, driving qualified traffic, and maximizing ROI through paid media campaigns across search, social, and emerging platforms.

The ideal candidate is not just a campaign runner but a strategic growth partnersomeone who understands consumer behavior, competitive landscapes, and the evolving digital ecosystem.

Responsibilities

• Strategize, launch, and optimize paid search campaigns across Google Ads, Bing, and other search engines.
• Manage cross-channel campaigns including Google Display Network, YouTube Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and App campaigns.
• Conduct advanced keyword research and audience segmentation using AI-driven tools and automation.
• Implement A/B testing for ad creatives, landing pages, and bidding strategies to maximize conversions.
• Monitor and manage budgets ranging from small to enterprise-level, ensuring efficient spend and high ROI.
• Collaborate with SEO, content, and analytics teams to align PPC with broader digital marketing strategies.
• Stay ahead of industry trends—voice search, AI-powered bidding, automation, privacy-first advertising, and cookieless tracking.
• Deliver insightful performance reports with actionable recommendations for clients and stakeholders.
• Contribute to growth strategies by identifying new platforms, ad formats, and opportunities for scaling campaigns.