Role Summary

Arcitech is looking for a sharp Performance Marketing Specialist to own paid media and lead funnel execution across our portfolios: Haire.ai, ProSchool.ai, SHARC Hire Arcot Group. This role is focused on paid ads architecture, funnel design, and conversion optimization. You will be responsible for running Google, Meta, and LinkedIn campaigns end-to-end, building lead-generation funnels, and driving measurable pipeline across all brands.

Responsibilities

1) Paid Ads Architecture Execution

Multi-Platform Campaigns: Hands-on setup and management of Google Ads (Search, PMax, Display, YouTube), Meta Ads, and LinkedIn Ads across all portfolio brands.
Account Structure: Build clean campaign hierarchies with proper naming conventions, audience segmentation, budget isolation per brand, and conversion tracking from day one.
Testing Optimization: Execute rigorous A/B and multivariate testing on ad copy, creatives, landing pages, audiences, and bidding strategies to lower CPL and improve ROAS.
Budget Proposals: Propose monthly ad budgets per brand with data-backed rationale. Final sign-off stays with the Brand Manager.

2) Lead Funnel Engineering

Full-Funnel Design: Build lead generation systems with specific ad sets, content, and CTAs mapped to each stage per brand.
Landing Pages Capture: Design and deploy conversion-optimized landing pages, lead forms, and gated content flows.
CRM Workflows: Build and maintain lead nurture sequences, lead scoring models, and marketing-to-sales handoff protocols in HubSpot CRM.
Journey Mapping: Map the full user journey from ad impression to closed lead. Identify and fix drop-off points.

3) Analytics Tracking

Conversion Tracking: Own deployment of GA4 events, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag setup across all brand properties.
Attribution: Set up UTM frameworks and attribution models to accurately track which campaigns drive real pipeline, not vanity metrics.
Reporting: Build weekly and monthly dashboards covering spend, CPL, CPA, ROAS, and pipeline contribution per brand with actionable insights.

4) Cross-Functional Collaboration

Content Design: Work with the in-house content, graphics, and video teams to produce ad creatives, landing page assets, and funnel content.
Brand Alignment: Collaborate with the Brand Manager on campaign direction, messaging, and creative briefs.
SEO Coordination: Align paid and organic keyword strategies with the SEO team, avoid cannibalisation, share audience data.

Required Competencies

Mandatory: Google Ads, Meta Ads, and LinkedIn Ads.
Tracking: Hands-on proficiency with GA4, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
Funnels: Proven ability to build full-funnel lead generation campaigns, not just awareness or engagement plays.
Analytics: Strong data and reporting skills. Comfortable with Google Sheets, Looker Studio, or HubSpot dashboards.
Multi-Brand: Ability to manage paid campaigns across multiple domains simultaneously without losing focus.

Qualifications

2 4 years of hands-on experience in performance marketing, agency or multi-brand in-house.
Proven track record of driving qualified leads and improving CPL/CPA through technical optimization.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

Performance Marketing Specialist

Job Description

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