Performance Marketing Specialist

Job Description: Performance Marketing Specialist

Location: Kolkata (Work from Office)
Employment Type: Full-time

Compensation: Upto 40,000 per month, based on experience.

We are looking for a Performance Marketing Specialist with proven expertise in quality lead generation and digital campaign management. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads, with a strong focus on generating high-quality leads, improving conversions, and maximizing ROI.

Key Responsibilities:

• Plan, execute, and optimize lead generation campaigns across Meta Ads, Google Ads, and other digital platforms.
• Generate high-quality leads while maintaining target CPL, ROAS, and conversion rates.
• Monitor campaign performance, analyze data, and implement optimization strategies.
• Manage campaign budgets, audience targeting, remarketing, and A/B testing.
• Coordinate with the sales and creative teams to improve lead quality and campaign effectiveness.
• Track campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
• Support brand-building initiatives through integrated digital marketing campaigns.

Required Skills:

• 16 years of experience in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Proven experience in quality lead generation and campaign optimization.
• Knowledge of Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
• Strong analytical, reporting, and communication skills.

Preferred: Candidates with experience in Real Estate lead generation-focused industries will be preferred.