Performance Marketing Specialist

Responsibilities

Plan, create, and manage paid ad campaigns on Google Ads, Meta (Facebook & Instagram), and other PPC platforms
Conduct keyword research, audience targeting, and competitor analysis
Optimize campaigns for conversions, leads, and ROI
Monitor daily ad performance and budgets
A/B test ad creatives, copies, landing pages, and audiences
Track and analyze campaign performance using analytics tools
Generate weekly and monthly performance reports
Coordinate with design, content, and web teams for high-converting creatives
Stay updated with platform policies, trends, and algorithm changes

Qualification

Proven experience managing Google Ads and Meta Ads
Strong understanding of PPC metrics (CPC, CTR, CPA, ROAS, Quality Score)
Experience with conversion tracking, pixels, and event setup
Knowledge of Google Analytics, Google Tag Manager, and ad dashboards
Ability to manage multiple campaigns and budgets simultaneously
Strong analytical and problem-solving skills
Experience with LinkedIn Ads, YouTube Ads, or other paid platforms (Preferred Skills Good to Have)
Experience in lead-generation campaigns (real estate, service industry, healthcare, education, etc.) (Preferred Skills Good to Have)
Basic understanding of landing page optimization and CRO (Preferred Skills Good to Have)
Google Ads or Meta certifications (Preferred Skills Good to Have)
Experience: 23 years (Preferred Skills Good to Have)