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Performance Marketing Specialist

impressAds
Posted on

Experience
4 - 9 yrs
Job Location
Kochi, India
Vacancy
1
Designation
E Marketing Specialist
Job Type
Not specified

Job Description

Key Responsibilities:
  • Ad Management: Technical setup and daily optimization of Meta Ads, Google Ads, and SEM.
  • Conversion Focus: Create and manage A/B tests for headlines, audiences, and landing pages.
  • Data Briefing: Work with the SMM and Creative Team to request specific "Conversion-Focused" assets (e.g., Lead-gen videos, Offer banners).
  • Technical Analytics: Mastery of GA4, Pixel tracking, and Tag Manager to ensure 100% accurate reporting.
  • Strategy Scale: Provide monthly deep-dive analyses to the client on Lead Quality, CPL, and ROAS.
Top 3 Requirements:
  • Technical Mastery: You live inside Meta Ads Manager and Google Dashboard.
  • Analytical Mind: You can look at a spreadsheet and immediately see where the budget is being wasted.
  • Result Orientation: You are motivated by hitting aggressive targets and earning performance bonuses.

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