Performance Marketing Specialist

• Lead Performance Marketing and Digital Marketing Strategy for THRS Clients
• Accountability of end-to-end planning and implementation across platforms including Google and Meta
• Analyse data, optimise paid media activities, and identify trends and insights for maximum ROI in performance marketing campaigns
• Set up attribution models, multi-channel tracking and establish quality benchmarking.
• Develop robust performance reporting framework, analytics, and ROI tracking for digital channels to continually optimise and improve clients marketing investment
• Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning
• Provide strategic insights on the landing page, ad creative etc. for campaigns
• Building and supporting SEO strategies by implementing keyword priorities into content marketing projects

• Graduate degree
• Minimum 3 years and not more than 5 years of relevant experience with proven expertise in performance marketing in a managerial or lead associate role
• Well-versed in performance marketing strategy, modern conversion techniques, and online customer acquisition and growth
• Deep understanding of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Strong grasp of numbers and hands-on experience in quantitative analysis and simple statistics
• Understanding of other Paid media channels and web traffic drivers crucial for deeper impact on client s business
• Proven ability to manage external and internal stakeholders
• Excellent written and verbal communication skill
• Luxury, lifestyle and travel industry experience is preferred

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