Performance Marketing Manager

Job Summary

We are looking for an experienced Performance Marketing Manager with a strong background in real estate. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to generate high-quality leads for residential, commercial, and plotted projects.

Roles & Responsibilities

• Plan and manage Meta (Facebook & Instagram) advertising campaigns.
• Manage Google Search, Display, YouTube, and Performance Max campaigns.
• Generate high-quality real estate leads.
• Optimize campaigns to achieve the lowest possible Cost Per Lead (CPL).
• Create and manage remarketing campaigns.
• Conduct audience research and campaign planning.
• Coordinate with the Graphic Designer and Video Editor for ad creatives.
• Work closely with the Sales Team to improve lead quality and conversions.
• Track campaign performance and prepare weekly/monthly reports.
• Manage marketing budgets efficiently and maximize ROI.
• Optimize landing pages and lead forms for better conversion.

Required Skills

• Minimum 3 years of experience in Real Estate Performance Marketing.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience with Google Analytics (GA4) and Google Tag Manager.
• Understanding of Pixel, Conversion API, and tracking setup.
• Experience in lead generation campaigns for real estate.
• Good analytical and problem-solving skills.
• Excellent communication and reporting skills.

Preferred Qualifications

• Experience working with residential, commercial, and plotted projects.
• Google Ads and Meta Blueprint certifications will be an added advantage.
• Basic knowledge of CRM and marketing automation tools.

KPIs

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Cost Per Site Visit
• Cost Per Booking
• Return on Ad Spend (ROAS)
• Lead Quality
• Campaign ROI
• Monthly Marketing Performance

What We Offer

• Competitive Salary
• Performance-Based Incentives
• Career Growth Opportunities
• Professional Work Environment
• Opportunity to work on premium real estate projects across India

Office Details

• Office Location: 827A & 829, Alphathum, Sector 90, Noida, Uttar Pradesh
• Working Days: Monday to Saturday
• Office Timings: 10:00 AM 7:00 PM
• Employment Type: Full-Time, Work from Office