Performance Marketing Lead

Performance Marketing & PPC Specialist (eCommerce & Quick Commerce)

• Develop and manage performance marketing strategies for eCommerce and Quick Commerce channels.
• Drive customer acquisition, revenue growth, and customer retention through data-driven marketing campaigns.
• Monitor campaign performance and continuously optimize based on KPIs such as ROAS, CAC, CPA, CTR, CPC, Conversion Rate, and Revenue.
• Conduct audience segmentation, retargeting, keyword research, competitor analysis, and A/B testing to improve campaign effectiveness.
• Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, Amazon Ads, and other relevant advertising platforms.
• Implement Conversion Rate Optimization (CRO) strategies to enhance user experience and maximize conversions.
• Collaborate with the Creative, Brand, Content, and eCommerce teams to develop high-performing ad creatives and landing pages.
• Analyze campaign data using tools such as Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and advertising dashboards.

Strong expertise in:

• E-commerce and Quick Commerce

Preferred:

• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Shopping & Performance Max)
• Amazon Ads

Excellent understanding of:

• Audience Targeting & Retargeting
• Keyword Research
• Campaign Optimization
• A/B Testing
• Conversion Rate Optimization (CRO)
• Attribution Models

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Revenue Growth
• Customer Retention
• Campaign ROI