Performance Marketing Lead

Own end-to-end performance across Google Ads (Search, Shopping/PMax, YouTube), Meta Ads and SEO. • Drive customer acquisition while maintaining target ROAS, CAC and contribution margin goals. • Continuously optimize campaign structure, audience segmentation, bidding strategies, creatives and landing pages. • Work closely with the Creative, Brand, CRM, Merchandising and Tech teams to improve conversion rates across the funnel. • Develop SEO strategy including technical SEO, content planning, keyword expansion and organic traffic growth