Performance Marketing Lead

• You will lead a team of digital marketing specialists and collaborate with cross-functional teams to develop and execute data-driven strategies that align with our business goals

Key Responsibilities:

• Strategy Development: Develop and implement performance marketing strategies to achieve key performance indicators (KPIs), such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and revenue targets
• Team Leadership: Lead and mentor a team of digital marketing specialists, providing guidance, performance feedback, and training to optimize their skills and productivity
• Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including PPC, SEM, social media advertising, display advertising, email marketing, and affiliate marketing
• Budget Management: Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency
• Analytics and Reporting: Use data analytics tools to monitor campaign performance, track KPIs, and provide actionable insights to improve campaign effectiveness
• Conversion Rate Optimization: Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition
• A/B Testing: Plan and execute A/B tests to optimize ad copy, creatives, landing pages, and other campaign elements
• Audience Targeting: Develop and refine audience targeting strategies to reach the most relevant and high-converting segments
• Ad Tech Stack Management: Stay current with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance
• Competitor Analysis: Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation
• Collaboration: Work closely with product managers, content creators, designers, and developers to align marketing efforts with product launches and updates

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
• Strong leadership and team management skills
• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
• Expertise in data analytics and reporting tools, such as Google Analytics and data visualization tools
• A/B testing and conversion rate optimization experience
• Strong analytical and problem-solving abilities
• Excellent communication and collaboration skills
• Knowledge of SEO and content marketing is a plus
• Certifications in digital marketing platforms (eg, Google Ads certification) is a plus