Role - Performance Marketing Lead

Location - India

About the role:

We are seeking a sharp, strategic, and hands-on Performance Marketing Lead to drive full-funnel growth for our digital-first telecom brand in the MENA region. This is a critical leadership role responsible for lead generation, scaling user acquisition, optimizing conversion performance, and delivering efficient marketing ROI through a data-driven, multi-channel strategy.

The successful candidate will own the end-to-end performance engine, from planning to execution and optimization, while managing agency partners and cross-functional stakeholders. Ideally, the candidate is a seasoned digital native with a deep understanding of performance marketing trends, possesses exceptional analytical capabilities, and has a proven track record of driving significant business growth in a fast-paced, digital-first environment.

What you ll be responsible for:

Growth strategy & execution

Own the paid media strategy across all funnel stages, including acquisition, re-engagement, and conversion, while balancing marketing ROI
Manage and execute on the channel mix strategy, e.g., Search, Social, Programmatic, Display, Affiliates
Translate commercial targets into campaign strategies with well-defined goals, timelines, budgets, and KPIs

Campaign management & optimization

Drive hands-on execution and / or oversight of campaign setup, A/B testing, audience targeting, and creative iteration across paid channels
Monitor, analyze, and optimize performance campaigns daily/weekly, ensuring real-time responsiveness and accountability to performance benchmarks

Insights and analytics

Deliver data-driven insights on channel performance, user acquisition funnels, and customer behavior to inform decisions and improve ROI
Build and maintain structured performance dashboards, regular reporting cadences, and executive-ready summaries highlighting growth levers, blockers, and next steps

Work closely with tech, data, and analytics teams to ensure robust tracking and attribution
Leverage MarTech tools and automation to streamline workflows, ensure campaign integrity, and scale efficiently

Cross-functional collaboration

Collaborate with cross-functional stakeholders to ensure cohesive execution across paid and owned channels
Influence creative direction for high-performing assets, advise on landing page optimization, and help connect the dots across user journeys

Innovation & experimentation

Champion a test-and-learn mindset, developing a structured experimentation roadmap across platforms, formats, creative treatments, audience segments, and bidding strategies
Stay ahead of platform updates and emerging ad formats to maintain a competitive edge

What we re looking for:

6+ years of experience in performance marketing, growth marketing, or digital acquisition in a high-growth environment (digital telco, consumer digital services (B2C), or e-commerce experience preferred)
Proven success in scaling acquisition and conversion funnels through Google Ads, Meta Ads, Programmatic, YouTube, and affiliate or influencer networks
Deep understanding of Google Analytics, GA4, Google Tag Manager, Google Data Studio, Facebook Business Manager, and campaign optimization tools
Experience with performance-focused creative and landing page testing, including conversion rate optimization tactics
Strong analytical skills with fluency in metrics such as CPA, LTV, ROAS, CTR, CVR, CAC, and contribution margin
Demonstrated ability to manage agencies, internal stakeholders, and junior team members
Excellent communication and presentation skills with a structured, outcome-driven approach to problem-solving
Entrepreneurial, agile, and resourceful; comfortable with ambiguity and passionate about delivering measurable results

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

Performance Marketing Lead

Job Description

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