Performance Marketing Lead generation

Anand Rathi share and stock brokers limited is looking for Performance Marketing Lead generation to join our dynamic team and embark on a rewarding career journey.You will lead a team of digital marketing specialists and collaborate with cross-functional teams to develop and execute data-driven strategies that align with our business goals. Key Responsibilities: Strategy Development: Develop and implement performance marketing strategies to achieve key performance indicators (KPIs), such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and revenue targets. Team Leadership: Lead and mentor a team of digital marketing specialists, providing guidance, performance feedback, and training to optimize their skills and productivity. Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including PPC, SEM, social media advertising, display advertising, email marketing, and affiliate marketing. Budget Management: Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency. Analytics and Reporting: Use data analytics tools to monitor campaign performance, track KPIs, and provide actionable insights to improve campaign effectiveness. Conversion Rate Optimization: Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition. A/B Testing: Plan and execute A/B tests to optimize ad copy, creatives, landing pages, and other campaign elements. Audience Targeting: Develop and refine audience targeting strategies to reach the most relevant and high-converting segments. Ad Tech Stack Management: Stay current with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance. Competitor Analysis: Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation. Collaboration: Work closely with product managers, content creators, designers, and developers to align marketing efforts with product launches and updates. Qualifications: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred). Strong leadership and team management skills. Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. Expertise in data analytics and reporting tools, such as Google Analytics and data visualization tools. A/B testing and conversion rate optimization experience. Strong analytical and problem-solving abilities. Excellent communication and collaboration skills. Knowledge of SEO and content marketing is a plus. Certifications in digital marketing platforms (e.g., Google Ads certification) is a plus.