Performance Marketer

Job Description: Performance Marketer

Position: Performance Marketer
Location: Pune (On-site)
Employment Type: Full-time
Experience: 3+ years in Performance Marketing

About the Role

We are looking for a data-driven and growth-focused Performance Marketer to own and scale our paid acquisition strategy across multiple brands. You will be responsible for generating high-quality leads at optimal acquisition costs while continuously improving campaign performance through testing, analytics, and automation.

The ideal candidate has hands-on experience managing large advertising budgets across Meta, Google, LinkedIn, and YouTube, with a strong understanding of conversion funnels, attribution, and marketing analytics.

Key Responsibilities

Paid Media Strategy

• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other relevant platforms.
• Develop full-funnel marketing campaigns focused on lead generation, student enrolments, and brand growth.
• Allocate budgets efficiently to maximize Return on Ad Spend (ROAS).

Campaign Execution

• Create and manage search, display, video, remarketing, and lead generation campaigns.
• Conduct A/B testing for creatives, copy, landing pages, audiences, and bidding strategies.
• Continuously optimize campaigns to improve CTR, conversion rate, and Cost per Lead (CPL).

Analytics & Reporting

• Monitor campaign performance daily.
• Analyze customer acquisition costs (CAC), ROAS, CPL, conversion rates, and funnel performance.
• Prepare weekly and monthly performance reports with actionable insights.
• Make data-backed recommendations to improve marketing efficiency.

Lead Generation

• Generate high-quality leads while maintaining target CPL.
• Improve lead quality by refining targeting, audience segmentation, and conversion funnels.
• Work closely with the admissions team to understand lead quality and optimize campaigns accordingly.

Landing Pages & Funnel Optimization

• Collaborate with designers and developers to improve landing page conversion rates.
• Optimize forms, CTAs, page speed, and user experience.
• Implement tracking for the complete customer journey.

Marketing Technology

• Configure and maintain Meta Pixel, Google Tag Manager, Google Analytics (GA4), Google Ads Conversion Tracking, and LinkedIn Insight Tag.
• Ensure accurate attribution and campaign tracking across all platforms.
• Maintain clean reporting dashboards.

Collaboration

• Work closely with content creators, designers, videographers, and copywriters to develop high-performing creatives.
• Coordinate with the sales and counselling teams to improve lead conversion and campaign effectiveness.
• Support webinar launches, events, and product campaigns with paid marketing strategies.

Required Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 36+ years of hands-on experience in performance marketing.
• Proven track record of generating leads and scaling paid campaigns.
• Experience managing monthly ad budgets of 5 lakh or more (preferred).
• Strong knowledge of Meta Ads Manager, Google Ads, GA4, GTM, and Google Search Console.
• Familiarity with CRM integrations and marketing automation tools is an advantage.

Technical Skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• LinkedIn Ads
• YouTube Ads
• Conversion Tracking
• Remarketing
• Audience Segmentation
• A/B Testing
• Funnel Optimization
• Landing Page Optimization
• Microsoft Excel / Google Sheets
• Marketing Dashboards

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Lead Quality Score
• Revenue Generated from Paid Campaigns
• Marketing Qualified Leads (MQLs)
• Landing Page Conversion Rate

Desired Competencies

• Analytical thinking
• Strong problem-solving skills
• Data interpretation
• Creativity with performance focus
• Budget management
• Attention to detail
• Excellent communication
• Ownership mindset
• Ability to work under deadlines
• Continuous learning and experimentation

Non-Negotiable Criteria

• Minimum 3 years of relevant performance marketing experience.
• Demonstrated success in generating measurable business outcomes through paid campaigns.
• Strong analytical and reporting skills with proficiency in GA4 and GTM.
• Stable career history (candidates with frequent job changes—multiple roles of less than 2 years—will not be considered).
• Must be currently employed (preferred).
• Comfortable working in a fast-paced, target-driven environment.
• Ethical marketing practices only—no misleading claims or black-hat techniques.

What We Offer

• Competitive fixed salary with performance-based incentives.
• Opportunity to manage multi-brand marketing campaigns.
• Access to advanced marketing tools and technologies.
• Continuous learning, certifications, and career growth opportunities.
• A collaborative, high-performance culture focused on innovation and measurable impact.

Why Join Us?

Join Astrykx Private Limited and help scale high-impact education brands including KA Preps, IVY Laurels, KA Pathways, and KonnectED. Your work will directly contribute to helping students and families access world-class education while driving sustainable business growth through data-driven marketing.