Experience
2 - 5 yrs
Job Location
Coimbatore, India
Vacancy
1
Designation
Performance Marketer
Job Type
ONSITE
Job Description
Performance Marketing & Demand Generation
- Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks.
- Manage and scale monthly marketing budgets from 10 Lakhs to 1 Crore+.
- Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.
- Develop and execute full-funnel demand generation campaigns across multiple geographies.
- Account-Based Marketing (ABM)
- Build and execute ABM campaigns targeting enterprise and mid-market accounts.
- Create audience segments based on industry, company size, intent signals, and buying stages.
- Work closely with sales teams to align target account strategies.
- Marketing Automation & Lead Nurturing
- Design and implement automated lead nurturing workflows.
- Manage integrations between CRM, marketing automation, and advertising platforms.
- Develop lead scoring models and lifecycle marketing programs.
- Optimize lead handoff processes between marketing and sales.
- Conversion Rate Optimization (CRO)
- Improve landing page conversion rates and user journeys.
- Conduct A/B testing on ads, landing pages, forms, and CTAs.
- Analyze funnel performance and identify drop-off points.