Performance Marketer

Performance Marketer iReverb India Technologies Pvt. Ltd.
Banashankari, Bangalore | Full-Time | On-site

About iReverb India Technologies Pvt. Ltd.

iReverb India Technologies is a full-service creative and digital marketing agency based in Bangalore. From bold brand storytelling to performance-driven paid media, we work across industries including real estate, health & fitness, hospitality, edu-tech, FMCG, and more. We're a fast-moving team that thrives on results, creativity, and building brands that actually stand out.

In this role, you will manage paid media for a portfolio of approximately 10 active clients across diverse industries so adaptability and multi-account fluency are non-negotiable.

Responsibilities

Strategy & Planning

• Develop campaign strategy and media plans per client, aligned to their business objectives, target audience, and funnel stage
• Plan and manage budget allocation across platforms and campaigns, ensuring optimal spend distribution and ROAS
• Stay current on Meta and Google algorithm updates, ad policy changes, and industry best practices to keep campaigns competitive

Campaign Execution

• Build, launch, and manage paid campaigns across Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, Performance Max, YouTube)
• Set up and manage Google Merchant Center product feed management, Shopping campaigns, and feed health optimization
• Configure WhatsApp Business API integrations and connect ad leads into TeleCRM / CRM workflows for seamless lead tracking and pipeline management

Tracking, Attribution & Tech Setup

• Implement and maintain Meta Pixel and Conversions API (CAPI) for accurate event tracking and server-side data flow
• Set up and manage Google Tag Manager (GTM) for tag governance across client properties
• Configure and maintain Google Analytics 4 (GA4) including events, conversions, and audience definitions
• Manage Google Search Console for indexing health, search performance data, and integration with GA4
• Maintain Google My Business profiles for local visibility and ad extensions
• Manage Meta Business Suite and Meta Developer accounts for pixel setup, CAPI integrations, and WhatsApp API configurations

Audience & Optimization

• Build and manage custom audiences, lookalike audiences, retargeting pools, and exclusion lists across Meta and Google
• Apply audience segmentation strategies based on funnel position, behavior, intent signals, and CRM data
• Continuously optimize campaigns for ROAS, CPL, CTR, conversion rate, and quality score through testing and data analysis
• Leverage attribution models and multi-touch tracking to accurately assess channel and campaign contribution

Reporting

• Deliver structured monthly performance reports per client covering ROAS, CPL, CTR, conversion rates, budget utilization, and strategic recommendations
• Translate performance data into clear, actionable insights for internal teams and clients

Creative Direction

• Brief the copywriter and graphic designer with structured ad communication direction — messaging angles, hooks, creative formats, and platform-specific guidance — based on what is currently performing for each client at the time campaigns are live

SEO (Bonus)

• Technical and on-page SEO knowledge is a strong added advantage but not a mandatory requirement

Skills Required

Paid Media Platforms

• Meta Ads Manager — campaign creation, optimization, and scaling
• Google Ads — Search, Display, Performance Max, YouTube
• Google Merchant Center — product feed setup, Shopping campaigns, feed diagnostics

Tracking & Analytics

• Meta Pixel & Conversions API (CAPI)
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Google Search Console

Platform Ecosystems

• Meta Business Suite & Meta Developer accounts
• Google My Business
• WhatsApp Business API

CRM & Integrations

• TeleCRM or equivalent CRM platforms
• CRM-to-ad platform integration for lead tracking and audience syncing

Audience & Targeting

• Custom audiences, lookalike audiences, and retargeting
• Audience segmentation by funnel stage, behavior, and intent
• Exclusion list management and audience pooling strategies

Strategy & Reporting

• Campaign strategy development and media planning
• Budget planning and allocation across accounts
• Attribution modeling and multi-touch tracking
• Monthly performance reporting with data-backed recommendations
• Creative briefing — translating performance data into clear direction for copy and design

Bonus Skills

• SEO — technical and on-page (preferred, not mandatory)

You're a fit if you:

• Are comfortable managing ~10 client accounts simultaneously without losing attention to detail
• Think in funnels, not just clicks
• Can bridge the gap between data and creative teams clearly and confidently
• Keep up with what Meta and Google are pushing — and know how to use it before everyone else does

Write to us: operations.ireverbindia@gmail.com

Our Website: ireverbindia.com