Performance Manager

Job Title: Performance Marketing Executive

Location: Shahdara, New Delhi

hr@ezyschooling.com

Company Description

Ezyschooling is a digital platform that connects parents and K-12 schools, providing a hassle-free and streamlined admission process. Our community comprises over 1000 schools and more than 1.5 Lacs parents on a common mission to simplify the search for the ideal educational path. Our platform offers unique advantages such as a single application form for multiple schools, as well as tools to compare schools for well-informed decision-making processes. We aim to reshape the education landscape, ensuring a brighter future for your child.

Job Overview

We are looking for a Performance Marketing Executive with 3+ years of hands-on

experience in managing and optimizing paid campaigns on Meta (Facebook & Instagram)

and Google Ads platforms. The ideal candidate should have a strong understanding of

campaign strategy, audience targeting, budgeting, and performance analysis.

Key Responsibilities

• Plan, create, and manage paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads
• Conduct keyword research and audience research for campaign optimization
• Set up and optimize Search, Display, and Remarketing campaigns
• Monitor campaign performance, Perform A/B testing on creatives, copies, and targeting strategies.
• Generate weekly and monthly performance reports, Coordinate with the creative team for ad creatives and copy suggestions.

Required Skills

• Hands-on experience with Meta Business Manager & Google Ads Manager
• Basic knowledge of Google Analytics
• Understanding of performance marketing metrics, strong analytical and reporting skills.
• Ability to optimize campaigns independently
• Basic understanding of funnel strategy and retargeting.
• Self-motivated, results-oriented, and able to work independently as well as in a team environment.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Minimum 3 years of practical experience in paid advertising
• Experience in e-commerce, SaaS based product, EdTech campaigns
• Certification in Google Ads or Meta Blueprint
• Experience with conversion tracking setup.

Skills: research,performance marketing,google,google ads