Performance Manager

About the Role

• We are looking for a Performance Marketer who is an executor at heart someone who enjoys rolling up their sleeves, owning numbers, and building real momentum for brands.
• This role goes beyond running campaigns.
• Youll work closely with founders, take ownership of growth metrics, and play a key role in shaping how brands scale.

Requirements

• We are looking for professionals who combine a strong execution mindset with solid performance marketing fundamentals.
• Mindset & Ownership: Execution-first approach You believe in rolling up your sleeves, testing fast, and learning through action.
• Tech-first mindset Comfortable adopting new tools, platforms, and workflows to improve speed, scale, and efficiency.
• High ownership & accountability You take responsibility for outcomes and are motivated by delivering real business value.
• Strong learning mindset Curious, self-driven, and committed to upgrading your skills continuously.
• Technical & Functional Requirements Strong understanding of the full performance marketing funnel From acquisition to conversion, retention, and scale not just campaign-level optimisation.
• Hands-on experience with high-scale creative operations for Meta Ads Including creative testing frameworks, iterations, fatigue management, and scaling winners.
• Solid understanding of Meta & Google Ads platforms Including campaign structures, bidding strategies, audiences, attribution, and performance diagnostics.
• Strong fundamentals of modern performance advertising approaches Including full-funnel thinking, creative-led scaling, signal quality, and account consolidation strategies.
• Understanding of first-party data and Conversion APIs (CAPI) How server-side tracking, event quality, and data signals improve performance and stability.
• Proven track record of scaling D2C brands Demonstrable experience growing spends, revenue, and efficiency across one or more D2C businesses.

Key Skills:

• Performance Marketing & Growth Full-funnel performance marketing strategy (acquisition conversion
• retention) Scaling D2C brands with focus on CAC, LTV, contribution margin & profitability Budget planning, spend scaling, and performance forecasting Paid Media Platforms Meta Ads (ASC, broad targeting, creative-led scaling, audience strategy) Google Ads (Search, Shopping, Performance Max) Campaign structuring, bidding strategies, and attribution understanding Creative & CRO Skills High-scale creative testing and iteration for Meta Ads
• Understanding of ad fatigue, creative hooks, angles, and messaging frameworks Landing page and website conversion optimisation fundamentals Ability to identify conversion leaks across the funnel Data, Tracking & Tech
• Strong understanding of first-party data Meta Conversion API (CAPI) and server-side tracking fundamentals Pixel health, event prioritisation, and signal quality optimisation Performance analysis using GA4, dashboards, and platform reporting
• Execution & Ownership Hands-on execution mindset with high accountability Problem-solving and diagnostic thinking when performance drops Ability to work independently and drive outcomes without hand-holding
• Clear communication with founders and leadership teams
• Learning & Adaptability Staying updated with evolving performance marketing trends and platform changes Experimentation mindset with structured testing approaches Ability to adapt strategies quickly based on data and business context Benefits Direct access to founders & leadership teams
• Youll work closely with decision-makers and contribute across the entire business value chain not just a small functional slice.
• High-energy work environment A thriving, collaborative office culture at WeWork, Cyber City, Gurgaon.
• Fast-paced learning ecosystem We believe in gaining a years worth of experience in a year, not counting years of experience.
• Real business ownership & rewards Clear P&L accountability for brands, with a reward mechanism directly linked to real business outcome.