Paid Media Specialist

A fintech client is seeking a Paid Media Specialist to join our dynamic marketing team
The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms
RESPONSIBILITIES
Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others
Analyze campaign performance data to derive actionable insights and optimize ad spend
Utilize tools like Google Analytics, SEMrush, or similar platforms
Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement
Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results
Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance
Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals
Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies
REQUIREMENTS
Previous experience in paid media management and data analytics
Proficiency in Google Ads, Facebook Ads Manager, and analytics tools
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent communication and presentation skills
Detail-oriented with a strong focus on results
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