Outreach Specialist/Link Building Specialist

Role Overview

We are looking for a proactive and detail-oriented Link Building Lead/Outreach Specialist to lead our off-page SEO and digital outreach initiatives. This role is responsible for building and managing publisher relationships, expanding our media inventory, coordinating cross-functional execution, and ensuring high-quality content placements for clients.

You will work directly with the Founder, playing a key role in shaping outreach strategies, improving operational efficiency, and delivering measurable results for clients across multiple industries.

Key Responsibilities:

Publisher & Website Network Management

• Build, maintain, and continuously expand a high-quality inventory of publishers, blogs, news websites, and niche platforms.
• Identify new outreach opportunities across industries and geographies to strengthen the company's content marketing capabilities.
• Evaluate publisher quality based on SEO metrics, audience relevance, editorial standards, and commercial viability.

Client Communication & Strategy

• Work closely with clients to understand their content marketing, digital PR, and off-page SEO requirements.
• Translate client objectives into actionable outreach and publication plans.
• Provide recommendations on publisher selection, campaign approach, and expected outcomes.

Vendor & Publisher Negotiation

• Build long-term relationships with publishers, media partners, and website owners.
• Negotiate commercial terms to secure the best pricing, turnaround times, and placement opportunities.
• Manage vendor performance while maintaining quality standards and profitability.

Cross-Functional Project Management

• Coordinate with the SEO, Content, and Account Management teams to ensure timely execution of off-page SEO campaigns.
• Ensure content requirements, anchor texts, URLs, and publication guidelines are communicated clearly to all stakeholders.
• Track campaign progress and proactively resolve execution bottlenecks.

Quality Assurance & Delivery

• Ensure every client publication is executed accurately as per approved requirements.
• Verify content placement, links, anchor text, indexing status, and publication quality before delivery.
• Maintain high standards of accuracy and consistency across all client deliverables.

Process Improvement & Reporting

• Develop and improve internal workflows for outreach, vendor management, and publication tracking.
• Maintain organized databases of publishers, pricing, contacts, and campaign history.
• Prepare regular reports on outreach performance, publication status, vendor effectiveness, and inventory growth.

Required Skills & Experience

• 2- 6+ years of experience in Off-Page SEO, Content Marketing, Digital PR, or Outreach.
• Strong negotiation and relationship management skills.
• Excellent written and verbal communication.
• Highly organized with exceptional attention to detail.
• Experience working with SEO teams, content writers, and account managers.
• Strong understanding of backlink quality, publisher evaluation, and SEO best practices.
• Comfortable managing multiple client campaigns simultaneously.
• Proficiency with Excel/Google Sheets and project management tools.

What We're Looking For

• Strong ownership mindset with the ability to independently drive projects.
• Commercial acumen to negotiate cost-effective publisher partnerships.
• Ability to thrive in a fast-paced agency environment.
• Excellent stakeholder management and collaboration skills.
• Problem-solving attitude with a focus on execution and continuous improvement.