Orient Electric
Overview
Orient Electric Limited is an Indian electrical equipment company. It is part of the CK Birla Group. The company manufactures and sells a diverse range of products including fans, lighting, home appliances, and switchgear. Orient Electric has a significant presence in the Indian market and also exports its products to various countries.
About Us
Orient Electric Limited, founded in 1954, is a leading Indian provider of high-quality electrical products. Beginning with a focus on fans, the company has strategically expanded its offerings to encompass a comprehensive range of electrical goods, demonstrating a commitment to adapting to changing consumer demands and preferences. This diversification reflects Orient Electric's dedication to providing functional and valuable solutions for its customers. The company's success is built upon three key pillars: technological innovation, efficient manufacturing processes, and a robust and extensive distribution network that ensures product availability across the Indian market. Orient Electric places a high priority on understanding the nuances of customer preferences and needs, enabling them to develop and deliver products that are specifically tailored to meet those demands. This customer-centric approach is integral to their business philosophy. Furthermore, Orient Electric's unwavering commitment to both superior quality and exceptional customer satisfaction has been instrumental in establishing and maintaining its position as a leading and trusted brand within the competitive Indian electrical industry. This dedication to excellence is a core value that drives the company's operations and product development. The company continues to innovate and adapt to the ever-changing electrical market while upholding its long-standing reputation for reliability and customer-focused solutions.
Vision
To be a globally recognized leader in the electrical equipment industry, setting new benchmarks for innovation, quality, and customer satisfaction.
Mission
To provide innovative and high-quality electrical products that enhance the lives of customers while upholding sustainable practices and contributing to a brighter future.
Culture
- Orient Electric's culture prioritizes innovation, teamwork, customer focus, and employee empowerment to foster creativity and problem-solving. - The company values integrity, ethical practices, continuous improvement, and employee development through training. - A positive, inclusive work environment encourages collaboration and contributions toward shared goals. - Sustainability and environmental consciousness are core values, influencing operations and product development.
Headquarters
New Delhi
Specialties & Industries
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