Job Description
Requirements:
Strong expertise in Google Ads, Meta Ads Manager, and DV360
Proven experience handling large-scale performance and branding campaigns
Strong understanding of digital KPIs including CPA, ROAS, CTR, reach, engagement, and conversions
Advanced proficiency in Microsoft Excel and reporting
Responsibilities:
Lead performance and brand campaigns with a dual focus on ROI-driven outcomes and brand impact metrics such as reach, awareness, and engagement
Oversee campaign planning, optimization, budget management, and reporting
Deliver actionable insights and strategic recommendations based on campaign performance
Mentor and manage team members to ensure high-quality campaign execution
Collaborate with cross-functional teams for integrated media planning and delivery
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