Ooyala

About Us

Founded in 2007, Ooyala sought to revolutionize online video content management and distribution. The company developed a comprehensive suite of video solutions encompassing content ingestion, transcoding, player development, and audience analytics. Acquired by Telstra in 2014 and subsequently sold to Brightcove in 2019, Ooyala's platform is no longer actively maintained. However, its legacy as a significant innovator in online video technology endures. Ooyala's suite provided solutions for various aspects of the video ecosystem, offering a full-stack approach to online video. This included tools for encoding video into different formats, delivering high-quality playback experiences across devices, and understanding audience engagement through detailed analytics. The company's contributions helped shape the modern online video landscape, impacting how content creators and distributors managed and monetized their video assets. While the Ooyala platform is no longer available, many of its innovations have been adopted by other video technology providers, and its impact on the industry is undeniable. Its comprehensive approach to video management and distribution set a new standard, influencing the development of subsequent video platforms and technologies. Ooyala's history serves as a valuable case study in the evolution of online video, highlighting the challenges and opportunities in this rapidly changing field. The company's focus on data-driven insights and user experience helped pave the way for more personalized and engaging video experiences.