NielsenIQ
Overview
NielsenIQ is a global measurement and data analytics company that provides insights into consumer behavior and market trends. It helps businesses understand what consumers watch, what they buy, and why. NielsenIQ offers a comprehensive view of the market through its data, analytics, and technology solutions, enabling clients to make informed decisions and drive growth.
About Us
NielsenIQ, a leading data and analytics provider, delivers a comprehensive view of the evolving market landscape, operating in nearly 90 countries to provide both global and localized insights to retailers and manufacturers. By combining proprietary data assets with advanced analytics capabilities, NielsenIQ empowers clients with actionable recommendations aimed at optimizing strategies and enhancing overall performance. The company maintains a strong commitment to innovation, continuously developing its technology to effectively address the dynamic requirements of the marketplace. This dedication ensures NielsenIQ remains at the forefront of providing relevant and impactful data-driven solutions. NielsenIQ's services cover a broad spectrum, including market measurement, consumer understanding, and predictive analytics. These offerings enable businesses to make informed decisions across various functions, such as product development, pricing, promotion, and supply chain management. The company's insights are particularly valuable in today's rapidly changing consumer environment, where understanding evolving preferences and behaviors is critical for success. Furthermore, NielsenIQ invests heavily in its data science capabilities, employing cutting-edge techniques like machine learning and artificial intelligence to extract deeper insights from complex datasets. This investment allows them to provide more accurate and granular predictions, giving clients a competitive advantage. NielsenIQ's commitment to data quality and methodological rigor ensures that its insights are reliable and trustworthy, making it a trusted partner for businesses seeking to navigate the complexities of the modern market.
Vision
To be the global leader in providing data and analytics solutions that empower businesses to understand and connect with consumers.
Mission
To provide the most complete and trusted view of consumers and markets worldwide, enabling our clients to make confident decisions and drive growth.
Headquarters
Chennai
Specialties & Industries
Open Positions
No open positions at the moment
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