National Key Account Manager - Modern Trade

Mandatory Requirement

• Proven experience in handling 2 - 4 large Modern Trade key accounts, like Reliance Retail, Dmart and other leading MT chains.

Key Responsibilities:

Key Account Management & Development

• Manage and grow large Modern Trade key accounts such as Reliance Retail, D-Mart, and
• other MT chains.
• Own end-to-end account responsibility including sales targets, revenue growth, and
• profitability.
• Develop account-wise business plans and growth strategies aligned with organizational
• objectives.
• Lead negotiations on commercials, margins, promotions, listings, and annual agreements.

Relationship Management

• Build and maintain strong relationships with buyers, category managers, and senior
• stakeholders at MT accounts.
• Act as the primary point of contact for assigned key accounts.
• Ensure smooth coordination between internal teams (supply chain, finance, marketing) and
• customers.
• Proactively address and resolve operational issues related to supply, claims, and reconciliations.

Execution & Visibility

• Drive effective execution of promotions, visibility initiatives, and in-store activations.
• Ensure timely implementation of promotional calendars and product launches.
• Monitor competitor activity and provide market insights to management.

Reporting & Analysis

• Track sales performance, forecasts, and KPIs for assigned accounts.
• Prepare MIS reports, sales reviews, and performance analysis for senior management.
• Identify opportunities for range expansion, distribution improvement, and business optimization.

Skills & Competencies

• Strong negotiation, stakeholder management, and relationship-building skills.
• Deep understanding of Modern Trade business dynamics.
• Excellent analytical, planning, and execution capabilities.
• Strong communication and cross-functional coordination skills.