MSR - IM Professional

• Own Influencer engagement and targets for the area and ensure 100% adherence to plan
• Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
• Lead site visits for contractors in the area and drive conversions and engagement
• Conduct regular electrician meets and contractor meets as per plan - discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info around influencer loyalty program, distribute gifts/product samples/brochures etc
• Nurture and develop strong professional relationships with tagged influencers and key retailers - ensure consistent billings on app
• Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

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